How to Maximise the Value of Membership Associations: A Guide for Professionals

Membership associations play an integral part in connecting professionals across specific and often niche fields. Professional memberships tend to offer an array of benefits, from continuing professional development, access to helpful resources and networking opportunities. While joining an association may look great on your CV, true value can be found when actively engaging with the opportunities it offers.

We’ll take you through Cygnul’s top five tips on how to maximise the value of your chosen membership association.

Research:
Before you take the leap to join a membership association, it’s important to determine what you want to get out of it. Research what the association offers and work out how their benefits can apply to you – this could be through access to useful networking events, or the opportunity to attend training courses.

Assessing your objectives and mapping out what you want to achieve is a necessary step before making the decision to sign up.

Network With Peers:
Although we’re not all social butterflies, it’s important to occasionally step out of your comfort zone and attend networking events hosted by your membership association. Networking opportunities are a significant benefit to being part of an association – they are crucial in building working relationships with likeminded individuals who you wouldn’t normally have the chance to meet.

Stay in the Loop:
Stay up to date with your associations most recent events and activities by regularly reading their newsletters, checking their website, and following their social media accounts. Keeping informed will allow you to take advantage of relevant opportunities, stay updated on industry trends and actively participate in discussions that can ultimately shape your profession.

Use Their Resources:
Membership associations usually hold a range of resources for their members, including documents such as industry reports, research papers and useful databases. Making use of these resources is a great way of getting ahead in your career and building a better understanding of changes in industry.

Associations exist to support their members. If there are resources that aren’t readily available, or you have questions that you are unsure of, get in touch with your association and ask for their help. This can be done by asking other members or by reaching out to the Board.

Participate in Continuing Education:
Most membership associations provide some form of training or workshops. By acquiring additional qualifications or specialised knowledge you can increase your own marketability and improve your chances of securing a higher-level job role down the line. Continuing your education demonstrates commitment to both personal and professional growth.

Your involvement in your association shapes your overall experience and the benefits you gain. Let us know in the comments what association you’re a part of and how you get involved!

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