The pandemic forever changed the way we connect and communicate on a professional level. The move to digital platforms has not only impacted individual interactions but has now redefined how professional membership associations approach conferences and events.
While many still prefer face-to-face interaction, the option to move conferences and events to a digital space has opened up new horizons for associations, providing a platform to engage and educate members on a global level.
Advantages of Virtual Events
The most obvious benefit to hosting member events online is the increased reach and ability to target a broader audience. This expanded reach not only enhances diversity, but also increases the potential for networking and knowledge sharing. Advertising the fact that these events are held online may help attract new members, particularly those who are further afield and may not usually get the chance to attend these types of opportunities within their given industry.
Virtual events are much more flexible for members, allowing them to cherry pick parts of the session they wish to attend. It may be that only 25% of the day is specifically relevant to them and it would not be viable to take a full day out of their calendar to attend. Hosting the event online may allow members to justify their attendance more easily, allowing for a much larger turnout.
Hosting an event online erases expenses such as venue hire, in turn reducing the overall cost for the association, as well as reducing the environmental impact caused by travel. Online events can be a more budget friendly alternative that may be more suitable for smaller associations.
Planning Tips
Whether or not your event will be held on online, it’s important to thoroughly plan to create a successful and engaging experience for members.
Creating engaging content for the right demographic is the backbone to any successful event. It’s important to maintain engagement by incorporating interactive elements such as polls and live Q&As – surveys can also be a great way to gather feedback from delegates.
Make use of technology and facilitate networking, just as there would be at a face-to-face event. Incorporate breakout sessions and virtual lounges where attendees are encouraged to make meaningful connections with speakers and sponsors.
Smaller associations, or those wanting to extend their reach, should seriously consider taking advantage of technology to set up events. They act as a cost-effective way to benefit both the association through promotion, and its members by offering valuable learning and networking opportunities.
Let us know in the comments what virtual events you’ve attended, and what made them great!
