What is a Podcast?
Think of a talk radio show, but available to stream on any device at any time.
There are hundreds of thousands of podcasts to cover any topic you can think of, from education and religion to comedy and health.
Podcasts can be a fantastic way to shut off from the world, and a great means of learning new skills.
Business orientated podcasts can help provide the motivation you need to put time into your businesses and organisations, teach you new tips, and get a handle on current trends.
What are we Listening to?
Across the Cygnul office we listen to a multitude of different podcasts – but these are our top three that we think you’ll find useful and will inspire you to grow your business or organisation.
Courageous Content Podcast – Janet Murray
Janet Murray is a content and online business strategist who hosts a regular podcast to help you to utilise new social media features and explore different content platforms.
We feel like the Courageous Content Podcast can help give you the push to not only develop a marketing plan, but act upon it.
This podcast can help you to create, plan, and repurpose useful content to boost online engagement for your business or organisation.
Top Episode: Are you oversharing in your social media content?
Cracking Content with Claire Winter
This podcast is all about using successful marketing strategies to make a bigger impact on your audience.
Claire explains PR strategies, storytelling, and delivers actionable advice to ensure the success of your venture.
Her episodes are packed full of useful information including writing hacks, boosting media coverage and a multitude of content ideas.
We’ve found that her podcast is littered with handy tips to keep us on top of our content creation.
Top Episode: Ep. 034 How To Save Time When Creating Content
Social Slow Down with Meg Casebolt
The Social Slow Down is the go-to podcast for all things SEO (Search Engine Optimisation).
These episodes are full of advice and guest speaker spots explaining how to achieve better results from search engines. The show offers a variety of topics to delve into including mental health and client relationships.
The main theme is to help people use marketing strategies without the use of social media. In a world full of social media “gurus”, it’s a novel change to hear that it is in fact possible to have a successful business or organisation without being a slave to Facebook/Instagram/LinkedIn.
Top Episode: Ep. 22: A Subtractive Approach to Marketing, Focusing on Connection With Ashley Gartland